We believe in old-school mass media muscle AND savvy digital marketing.
But neither one will accomplish bugger-all if you don't get your messaging right first. Or if you don't have the disciplined media buying to ensure your ads are seen and heard by enough of the right people, often enough to actually move the needle. That's where we come in.
In other words, we act like our very existence depends on our clients' success. Because it does.
Branding & Messaging
Media Buying & Digital
DDR Media & Marketing was founded by Dave Lofranco in 1995.
Dave spent 10 years working in television and radio advertising sales, including several years as Retail and Direct Response Sales Manager for CBC Television.
In other words, Dave knows media sales from both sides -- as a seller and buyer. Things like:
In other words, our founder learned the inside ropes and behind the scenes, mass-media know-how that's rarely applied in the ad business today.
This know-how and "old-school" approach to making advertising work for the client influences everything DDR Media & Marketing does, from media buying, to branding campaigns, to digital strategies.
By working on the inside of radio and television stations, there were lots of opportunities to learn intimately: